Tuesday, 12 May 2015

Creative Networks And Matt Forsythe

Ever heard of Adveture Time?
If no, then watch it. If yes, the boy do I have stuff to tell you. Matt Forsythe the lead designer of Adveture Time delivered a lecture during a Creative Networks event, and I am so glad I attended it!!!
Basically, he talked about the process of creating an episode of Adveture Time and the different stages they have to go through, he also talked about his professional background, how he got where he got.


What I got from it is- keep drawing!!
Matt talked about how he never really attended any art school, but he learned to draw himself. And the point he made was, does not matter if you attend a college or not, its all about enjoying what you do and keep doing it. The best way to learn is on your own and from your own mistakes.
He also mentioned how important it is to put your work out there, how you can get recognised if you use all sorts of different networking platforms to get your work out there.
The other thing I learned was, it is important to be flexible. Learn as much as you can so you can be as versatile as possible, then more people will hire you to do stuff for them.
Then he went on talking about making Adventure Time, which was really interesting. He talked about how design is important in the episodes, to maintain a consistency throughout the episodes in order to successfully create the world of OOO mwhich the character of Adventure Time live in, and make it more convincing. They pay so much attention to details, for intense what kind of shape the drops from the sink should be, or how a feather should be tucked into a hat. Even though the narrative of the series is hard to understand, but the design of everything has to make sense, why is it the way it is.

He also mentioned that the series is storyboard driven, whereas the series like Family Guy are script driven. The story board for Adventure Time is the key  piece to every episode. Basically the story board artist makes the storyboard according to the script, then the team revises it, asks him to change or mend some parts of it, or expand on some scenes, then its handed over to the design team and for a very long time, they work out all the details in there. AND THEN---

KOREA HAPPENS

Basically when they finish a detailed story board they send it to Korea, and it is animated there.
Then Matt talked about what its like working in a Cartoon Network studio. He said that the producer weren't very hand on, so the show was basically relying on the creative team. Since the series was doing really well the studio just encouraged the team to keep doing what ever they were doing even if it brought the show to a verge of not being a kids show anymore. But I guess that is what made the series so successful , it was appealing to a wide range of audiences, from kids to adults.
He also talked about the merchandise of the series, basically when Adventure Time became popular, the first toys and stuff like that of the main characters came out, the design team decided to mend the character ever so slightly, jut to make them more adaptable for the merchandise.
SO yeah this was one of the most interesting lectures this year!!


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